Acrobats for Photo-Shoot.
Question; Acrobats for Photo-Shoot?
Do we supply artists for events?
Earlier this year in March 2015 we were contacted by James F, marketeer for Cemex UK , a huge UK concrete supplier among other things.
It was an interesting request;
he had a Twitter photographic competition photo entry to do and it involved marketing via Hi Viz vests!
The photo would go on the
twitter feed with competition related hashtags
Proud finalist – Materials Supplier of the Year @CNSpecialists15. Supporting our customers with innovative solutions. pic.twitter.com/GkJT8xpwKE
— CEMEX UK (@CEMEX_UK) March 6, 2015
It was a pretty informal affair; a bit of brand awareness and capture the photo in a unique way.
No pressure and it didn’t really matter how well the competition entry went, being more of a peer to peer twitter event.
So the concept was to supply some artists , namely acrobats who could present a human tower of vests! Ideally in a 3-2-1 type 3- high human tower!
Of course we can do this!
We supply artists for all sorts of events!
Straight away I thought of our team of acrobats from the UK African Acrobat Company, based mainly in London.
This was handy as the company had some locations in London they could bring one of their concrete trucks to!
So it was arranged for the team to meet up at the 02 while Cemex were also exhibiting on an internal stand at the Ecobuild2015 trade show and co-incidentally had some building work going on in the background too.
With the permission from the O2, a photography set was quickly set up in the car park.
As you will see in the photos, various Cemex trucks turned up, nicely washed!
The team of acrobats got thoroughly into the swing of things wearing the various Hi-Viz jackets and trying different human pyramid poses.
They could even get roles as acrobatic models!
To add to the fun and possibly to warm up a a bit, (it was March) the acrobats then went into the exhibition hall and proceeded to wow the guests in front of the Cemex stand!
So how did it all go?
To Quote James after the event ;
“I think the guys were very understanding and just wanted to put a good show They were fantastic! Thank you for helping out and being patient In the organising.”
And how did the photo go in the twitter competition?
“it got into the top 3…. so it was worth it 🙂 We won our award though for innovation so we were pleased people are still talking about the show the lads put on at Ecobuild! ”
Would you like any acrobats for your event, photo-shoot or productions?
— CEMEX UK (@CEMEX_UK) March 10, 2015